It used to be that in order to get into the UK top 40 singles chart, you needed to sell tens of thousands of copies of your record, which generally need the marketing muscle and budget of a big record company.
These days, you don’t need to sell that many – about 4000 will get you into the top 40. And you don’t need a big record company either, as Rage Against The Machine have shown, you just need a lot of people on Facebook to get behind you.
My hometown, Shrewsbury, hasn’t had a band go top 40 in years since T’Pau, except in 2006 when Sunshine Underground scraped a 39 placing. A local band called The Insults are hoping to change that using Facebook – – see their facebook page – by motivating the locals (and anyone else) to spend 80p. I pre-ordered back in December and my £1.50 got me the 4-track EP, which counts 4 times as they are all version of the same song (radio edit and 2 remixes).
All purchases between now and Sunday 17th of January will count towards the chart position. I don’t expect you to go out and buy a copy – but you could! – but it would be cool if this bunch of 19 year olds could get into the charts on the basis of a Facebook campaign, and even cooler if T’Pau wasn’t the only Shrewsbury band to make it big.
I’ll let you know how it goes.