This is one of the better ideas thrown up by the internet – smaller label-less acts can afford to record a new album and get it to market by their fans paying up-front. I’m not too sure who it was who started it, maybe Aimee Mann. Marillion have been doing it for year, with great success.
The latest artist to have a crack at it is Lloyd Cole. Many people are slightly surprised that he is still going, more to the point he hasn’t ever really stopped.
Since leaving the Commotions, he’s released loads – off the top of my head I could name 9, not including the Commotions stuff – and it’s all good stuff. I went with a couple of my friends to see him play – just him and his acoustic – about 6 months ago.
He’s trying to scrape together about $60,000 and he’s about a quarter of the way there. It’s early days yet. Come next payday, I think I’ll be pre-ordering. This time he’s going for a ‘band’ sound, more like the Negatives album, hopefully. That’ll be nice.